Have you ever had that freaking amazing pasta or pizza. Or that noodles at the Asian place. Or that mind blowing curry?
You wonder how they are able to take a bunch of ingredients naturally grown and accessible to everyone and turn it into something amazing.
The secret to the unique taste is always the sauce.
The secret of that vendor who prepares a brilliant bowl of chaat or an amazing roll. It always comes down to the sauce.
And what is even more amazing is that no two chefs have the same sauce. They might be similar, but never the same. Like individuals, the sauce seems to take in the characteristics of its creator.
You could follow the recipe to a tee, but I can assure you will never be able to make the exact same thing.
Going into a deeper analysis, every business, every project that you do, will always be different from what others would be doing…unless you are just stealing their work and labeling it as your own. But even then, your perspective and marketing makes it different.
Your secret sauce is your unique way of looking at the world. And it shows in your work, whether you making the next great gadget or just preparing a dish of pasta.
With the advent of social media, your secret sauce is arguably the best way to build your brand. It has become the business model with least barrier to entry.
So how do you find your secret sauce? I won’t lie, it is tough. It requires a lot of experimenting, a lot of trial and error. And even then, you will have to keep reinventing it.
I am currently in the process of finding my secret sauce, because that is what differentiates a great business from an okay business.
The secret is not the idea. It is how you view the world. If how you view the world hits the right flavors, you could turn a boring idea into a great business.
On the other side, if your perspective sucks, you can easily turn a great idea into a poor business.
As Po discovers in the Kung Fu Panda – There is no secret. It was always about you!
So find what makes you special, what makes you unique. That is the secret.
