Here I am writing about content calendars when I have not created one for myself. What a hypocrite, eh?
Today I am writing about that time I was a social media manager for a certain sports club. This is another day of random ramblings and I promise it is just a few more days of these. 100 years from today, this will be considered great literature (lol).
When I was at the sports club, we had teams competing in various divisions across various age groups in district football tournaments. Apart from that, there were many events that we conducted year around.
Now, if I had approached the content strategy the way I am doing now, we would have had the worst social media presence ever. Instead, we had one of the fastest growing social media profiles on instagram with lots of engagement.
The secret to that was a thing people call social media managers call a content calendar.
A content calendar is an excel sheet made to look like a calendar with the days of the month being mentioned. I would then add different content buckets with different color codings below these dates to signify which content to produce.
For example, all the festivals in the month used have a green color, matchday posts in orange, and engagement posts in blue. This way we could create content before hand and even schedule them, thereby reducing the amount of effort and memory it would take to do this randomly.
“So stupid Dribble, you used this ‘content calendar’ for someone else but don’t create one for your own venture. You are a certified moron.”
Maybe this line of thinking is right. I sometimes wonder about the same. However, my logic for holding off on creating a content calendar is simple – I have always created content for others as a job with real stakes. For my own business, I kept procrastinating both out of fear and laziness.
The primary focus for me was to get into the habit of writing everyday, come what may. That is why I held off on creating a content calendar. It is the age old saying – If you want to cut a tree, you spend a significant amount of time sharpening the axe.
After over 45 days of writing, I can confidently say I have built the habit of writing and the axe is sufficiently sharpened. The next step is to now start chopping the tree.
I will be creating a content calendar tomorrow or on tuesday depending on my schedule. I will follow that and keep updating it every sunday.
It is it time to get into the serious stuff. Personal blogs are nice, but ultimately not what I want to to do.
